The 10-league structure ensures that every match night has something for every fan — from the intense team strategy of Breachers to the crowd-favorite fun of Walkabout Mini Golf — creating multiple content moments per event for maximum brand visibility. The season culminates in the Route 66 Rumble, the championship event where both cities send their best competitors to crown an overall series champion.
Join the Exciting Route 66 Sports Rivals VR Gaming Series and Become a Sponsor Today!
Join the Excitement of VR Gaming!
Be part of the Perkstacker VR Gaming Series, where competition meets community in Springfield, IL and MO.
Experience the thrill of competitive VR gaming like never before!
The Perkstacker Virtual Reality Gaming Series is designed to foster community engagement and competitive spirit. With four teams, each representing unique identities, players of all ages can immerse themselves in a variety of game genres. Our mission is to make VR technology accessible and enjoyable for everyone in Springfield, creating a welcoming environment for families and gamers alike.
“The Perkstacker VR Gaming Series is not just about competition; it’s about building a community around immersive technology and shared experiences.”
Leagues Formation
Our league is committed to providing a structured and inclusive environment for all participants, ensuring that everyone can enjoy the excitement of VR gaming.
◼ AUDIENCE DEMOGRAPHICS
Route 66 Rivals draws a passionate, tech-forward audience that is among the most brand-receptive demographics in live entertainment today. Esports and VR gaming attendees consistently outperform general event audiences on key sponsor metrics including social amplification, brand recall, and purchase intent following sponsorship exposure.
- Age Range: Primarily 18–45, with the strongest concentration in the 21–35 core cohort — a prime spending demographic actively forming brand loyalties.
- Gender: Approximately 65% male, 35% female and non-binary, with the female/non-binary share growing season-over-season as VR gaming broadens its appeal.
- Income Level: Middle to upper-middle class; tech-enthusiast households with discretionary income and a demonstrated willingness to invest in experiences and the brands that enable them.
- Interests: Technology, competitive gaming, sports, live entertainment, dining out, craft and social beverages, outdoor recreation, and streaming content.
- Social Engagement: Extremely high social media activity — esports fans are 2× more likely than average consumers to share brand content seen at live events, and demonstrate strong loyalty to sponsors of events they personally attend.
- Geographic Focus: Springfield metro areas (IL and MO) as the live event core, with digital streaming reach extending statewide across Illinois and Missouri and nationally via social media channels.
Join us as we embark on an exciting journey through the world of VR gaming, where every match brings new challenges and unforgettable moments. Our series is designed to engage players and spectators alike, fostering a sense of camaraderie and competition. With a diverse lineup of games and events, there’s something for everyone to enjoy!
Key Highlights of the Series
- **Community Engagement:**: Our league prioritizes community involvement, ensuring that local players and families can participate and enjoy the experience together.
- **Diverse Game Genres:**: From tactical shooters to collaborative escape rooms, our game lineup offers something for every type of gamer, ensuring a thrilling experience.
- **Inclusive Participation:**: We welcome players of all skill levels, making it easy for everyone to join in on the fun and excitement of VR gaming.
**Our Commitment to Innovation**
At the heart of the Perkstacker VR Gaming Series is our dedication to innovation and community. We strive to provide an engaging platform where players can explore the latest in VR technology while competing in a friendly environment. Our events are designed to be accessible, ensuring that everyone can experience the thrill of immersive gaming, regardless of their background or skill level.
As we move forward, we remain committed to enhancing the gaming experience for all participants, fostering a sense of belonging and excitement within the Springfield community.
Jerry Rothenberg, Community Engagement Coordinator
Frequently Asked Questions
Simply reach out to our team, providing us with your vision, and we will swiftly develop a plan that will transform your dreams of a great VR or fundraising event into lasting memories.
Is it possible to change my date?
Absolutely, as long as you provide us with a minimum of 45 days’ notice, you can adjust your date up to two times without any additional charges.
Tell me more about your cancellation policy.
Any events rescheduled within 45 days of the original date will require full payment for perishable items. However, we always strive to collaborate with you.